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Research papers

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Louis Bailoni
June 15, 1992
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Citation

Bailoni, L. (1992a, June 15). Opportunities and risks in Eastern Europe. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/opportunities-and-risks-in-eastern-europe